It’s been true for many years now that not being online means your business is invisible to a large group of potential customers. It doesn’t matter if you are the best foamer to ever grace the gun, folks can’t hire you if they don’t know about you. Word of mouth is great and will organically drive a good portion of your business. Having an online presence is just another channel to drive and grow your business.
So how do you get more online leads?
1. Google Business Profile
Your GBP is arguably the most important first step you take in setting up your online presence. This legitimizes your business to Google giving it the confidence to pull your name when someone searches “Spray foam near me.” If it is set up correctly, it can generate leads on its own over time.
Optimize your GBP:
Get as many reviews as you can, even better if they mention “spray foam, open cell, closed cell, etc… specifically) This will boost your keyword search.
Consistently update with clear photos of your work (before/after)
Make sure your hours and service areas are updated and accurate
List all your services. Saying spray foam isn’t usually enough. You want to specify open cell, closed cell, foam roofing, cellulose, etc..
To make sure your GBP is optimized, here is a checklist to run through once you have it set up.
2. Simple But Effective Website
Websites do not need to be complicated or expensive to be effective. The whole point is that it gives Google something to point people to when they search for your business or services. Find out how we can do this for you, for free.
The Nuts and Bolts:
- Who you are
- What you do
- Why your different
- How to contact you
At the end of the day, your website won’t only help Google drive leads but add credibility to your business.
3. Social Media
Social media can also be an overwhelming front to tackle especially if you don’t have a ton of experience with it. The good news is that having a credible presence on socials isn’t complicated. It is all about consistency.
Post consistently
- Whether it’s 2-3 times per week or 2-3 times per month, the main thing is that you do it consistently.
- Before/after photos
- Photos/videos of people on your team (people react most to people centric images)
- Informational posts for homeowners
Don’t over think it. Consistency beats perfection.
4. Paid ads
When organic leads have been exhausted, paid ads are a great tool to tap into. You can get in front of new customers in your city with as little as $5/$10 day using Facebook and Instagram ads.
As far as ads go, keep the images/text clean and clear. People buy from the most clearly communicated product/service not the best. The key to effective ads is clarity in the ad as well as the service locations you attach to the ad.
Learn more about how we can help you build your ads for free.
The Rundown:
If you want to grow your spray foam business and get more leads but are too tied up behind the gun, we’ve got you’re back. We can help you with every step of getting your business online.
At IPS, we are committed to not just providing our customers with the best products and service in spray foam but also being a resource to our customers.
So, what is the E3 Alliance?
- A custom website built for leads
- Google Business setup or audit
- Marketing support and content
- Access to SPFA certified training and spray support
Reach out today to cody@sprayips.com to learn more about joining the E3 Alliance.
